Cui X, Cheng BL, Lau TC. Do Virtual Livestreamer Attributes Drive Consumer Purchase Intention? An Empirical Analysis from the Perspective of Perceived Trust. JBDA [Internet]. 2026 Sep. 30 [cited 2026 Nov. 2];4(9):93-109. Available from: https://inatgi.net/index.php/jbda/article/view/jbda_20260905